Marketing Essay Example | Topics and Well Written Essays - 2500 words

Marketing - Essay Example The company’s gross turnover for the 2008/2009 full year was reported in February 2009 as ?59.4 billion. The retailer has over 4308 stores in 14 countries worldwide, over half a million employees and it was estimated in 2007 that over ?1 out of every ?7 of UK retail stores was spent in Tesco (Dennis and Perrey, 2011, p.52). Tesco PLC Established by Jack Cohen in London in 1919, it began as a stall in East London before gradually growing to include markets all over London. Cohen thereafter began wholesale trade and within five years, the first Tesco brand appeared, and, in 1929, the first Tesco store was opened. The key to Tesco’s growth over in the XX century lies in its change of image and strategy. Aaker and McLoughlin (2010, p.127) document that from the onset, Cohen’s approach was to sell it cheap a strategy that had caused the company to overstretch itself thereby having dwindling profitability. Prior to 2006, Tesco had faced a number of challenges such as l ow food price inflation, increasing difficulty in getting permission especially for the large Greenfields sites, three strong competitors Sainsbury, Safeway and Asda, being in number two market position and the arrival of two new store formats; the assortment stores and the warehouse clubs. Nonetheless, the store used a number of strategies and a range of innovative schemes to develop its brand name and grow to become a leading supermarket chain by 2006 (Aaker and McLoughlin, 2010, p.52). Retail theory Tesco’s retail format can be analyzed through the Retail Accordion Theory which recognizes the wide-narrow-wide pattern of the dominant retailing which forms the market (Baker and Saren, 2000, p.356). Tesco has continuously changed its strategy and image with the first major feat being able to appeal to all segments of the market, the lower, the middle and the upper classes. The inclusive offer strategy was based on the vision of selling high-quality products at reasonable pric e, a vision that was achieved by offering four different levels of its products. There were the finest range of premium products introduced in 1998, followed by the Tesco Organic rage introduced in 2006 and the Tesco Healthy Living range and, finally, the Value range to attract the price conscious customers was rolled out in 2008 and 2009. This focus on customer’s service lies in the company’s belief in continuously improving the standard of services provided and responding to customer’s needs (Fernie and Sparks 2009, p.49). The retail format Tesco’s retail format is interesting having six different store formats differentiated by the range of products sold and their size, but all branded as variants of the Tesco Umbrellas (Baker and Saren, 2000, p.356). The six formats include the Tesco Extra or the Hypermarkets, Tesco Superstores or the large supermarkets and Tesco Express or the convenience stores, Tesco Home plus, Tesco Metro and Tesco One Stop. Evide ntly, Tesco’s retail outlets range from small local stores often attached to petrol stations to one stop stores with an average of 1,300 square feet providing customers with essential products on a 23/7 basis to the extra stores which are 70 times bigger and cover all the major consumer goods including furniture and entertainment, foods,

Paul Reveres Ride Essay -- essays papers

Paul Reveres Ride Paul Revere's Ride is a collection of historical accounts centering around Paul Revere's midnight ride to warn the countryside of the battles that occurred. The novel is made up of narrative accounts that tell the whole story of the midnight ride. David Hackett Fischer goes to great lengths to cover every possible angle in telling the story. "Fischer illuminates the figure of Paul Revere, a man far more complex than a simple artisan and messenger"(3). By adding different perspectives he allows the reader to see not only the American idealistic point of view, but we get a chance to hear British accounts of these particular events. In this way Hackett Fischer paints an accurate and unbiased picture not only of Paul Revere and his ride, but also of many other supporting historical figures that were important in making these events happen. Paul Revere's Ride also does an outstanding job of giving the reader a more in-depth perspective about these events by providing a number of first hand accounts from various sources. This technique personalizes the events to the reader and allows him or her to feel more connected to the people in the novel. One such account takes place when Hackett Fischer describes the "Ipswich Fright". "All the horses and vehicles in the town were put in requisition: men, women, and children hurried as for life toward the north. Large numbers crossed the Merrimack, and spent the night in deserted houses of Salisbury, whose inhabitants, stricken by the strange terror, had fled into New Hampshire â€Å"(171). Instead of merely saying that people were in a panic, this accounts adds strength to his assertions. With this detail, the reader can actually make a visual picture the type of panic that took place. Hackett Fischer's in depth descriptions of the typical attire of the participants in these events was also very helpful in allowing the reader to feel more connected with what really happened. Hackett Fischer describes the uniforms of many of the various ranks of British soldiers. Specifically, he describes the British Regulars in great detail. "The most distinctive part of the uniform was the heavy red coat. For grenadiers and line companies this was a garment with long tails that descended nearly to the knee. The light infantry wore short jackets that ended at the hip, and were much prefer... ... He was renowned for his silversmithing, which was his most successful occupation. "He had a brilliant eye for form, a genious for invention, and a restless energy that expressed itself in the animation of his work. Two centuries later, his pieces are cherished equally for the touchmark of their maker and the vitality of his art"(15). By giving some insight into Paul Revere the man, rather than Paul Revere the legend, Fischer gives strength to his historical assertions. In conclusion, David Hackett Fischer effectively tells the story of Paul Revere's ride in a way that completely and accurately depicts the events. By developing many of the historical figures that are not as well known as Paul Revere, Hackett Fischer gives the reader a more distinctive understanding of these particular historical events. Paul Revere's Ride also personalizes these events by providing numerous first hand accounts that strengthen the imagery. As a whole, the novel is an effective and interesting historical account that accurately tells the famed story of Paul Revere's midnight ride. Bibliography: Paul Revere's ride, David Hackett Fischer,Imprint New York : Oxford University Press, 1994.

Back for Christmas Essay

Interpretation The story â€Å"Back for Christmas† was written by a highly skilled modern English writer John Collier (3 May 1901 – 6 April 1980). His stories may be broadly classified as fantasies, but are really sui generis. They feature an acerbic wit and are usually ironic or dark in tone. His distinction is a grotesque with a twist in the end. This author can stands a picture vivid before the eyes of the reader. The title of the story under analysis is short but it excites many associations. On the one hand the text can be connected with a beautiful family holiday, but on the other hand the title sounds mysterious – why BACK for Christmas; in this case anyhow the word â€Å"Christmas† itself already presupposes the idea of cold winter or something bad. The text under the analysis belongs to the psychological type as it is concerned mainly with the mental and emotional lives of the characters. It makes me think of the described problem not once. The subject-matter of the story is a cold-blooded murder committed by a provincial doctor who ironically fails to get rid of his bossy wife. The author tries to show the reader different approaches of men and women to the idea of life. The story describes a difficult period in the relations between husband and wife. The problem, which is touched upon in the text, is the dominance of one of the spouses in the family. The author creates a well-plotted story which is true to life and a realistic representation of spouses’ relations. Compositionally the text falls into the following parts: exposition, narration, denouement, climax, ending. Exposition is revealed that Doctor Carpenter is invited to deliver a course of lectures in the US. At their farewell party Mrs.Carpenter promises the guests to bring her husband back for Christmas ignoring his slight doubt about that. The author makes it quite clear that Hermione Carpenter has always been exceedingly responsible for all arrangements in her husband’s life and career as well as the trip. Narration describes the murder carefully executed by the Doctor, who preten ds to have found a gold chain in the drain, which he uses as a decoy. After hitting his wife with a lead pipe and making sure she is dead, he goes on to dispose of the body. Denouement takes place when the first obstacle to the Doctor’s plan arises when he finds out that the water has already been turned off by  Mrs. Carpenter, which causes him to go to the cellar. Then there is a knock on the door, which scares him and brings about despair in the success of the affair. But receiving no response, the neighbours decide to come by later and leave. Climax is when Mr. Carpenter’s endeavours to hide the body in the hole dug beforehand in the cellar, which his wife believed to be a preparation for a new wine bin. The story ends with the Doctor arriving in America to find a letter waiting for him, which turns out to be a receipt for repairs of the wine bin and will inevitably lead to the discovery of his wife’s body. The idea of the text can be formulated like this to show the dominance of one of the spouses and what it can lead. In my opinion this theme is actual, but a little exaggerated. The story is presented from the point of view of a first-person observer. The author presents the characters directly and indirectly. The main character is Doctor Carpenter. According to direct method of characterization we learn that he was a clever, but very strange; it seems to me he is very secretive, and as we see further he is very cruel. The flat character of the story is doctor’s wife – Mrs. Carpenter. She plas dominating role in the family, she is very good housewife, carrying and coherent. She keeps always everything in perfect way. I feel most sympathy for her. The text â€Å"Back for Christmas† is written in a style of fiction. In the beginning of the text we can see the Carpenters; living room that was filled with the close friends who had come to say  «last-minute farewell » – the author used this epithet to show us that their friends would be missing him very much. On the contrary with his wife doctor Carpenter wasn’t sure he would come in time, he thought something could spoil his plans. But his wife à ‚ «beaming at them » said he would be back in England for Christmas. The metaphor is used to reassure everybody to make them believe in this. So, the farewells began. Mrs. Carpenter tried her best to make all the arrangements on the high level and to prove it the author used such epithet as:  «fluting of compliments » and  «marvelous arrangements ». Carpenters were going to drive to Southampton that evening and would embark the following day. They have chosen this kind of transport for more comfortable travelling without any bustle; and to emphasize it the author the used the repetition â€Å"No trains, no bustle, no last minute worries†. So doctor Carpenter has contracted for lecture only three months and certainly he would be a great success in America. His wife Hermione has just tagged a  long him to have some entertainments to see the big cities skyscrapers. Then the author uses repetitions  «No extensions. No wonderful post » that show us that his infirmary needs him. After the farewell dinner the maids washed up all the plat es, come in to say goodbye and were in time to catch the afternoon bus to Devizes. The given story produced a great impression on me. It is full of ironical and sad moments.

Cognitive Interventions Essay example - 2315 Words

Cognitive Interventions Dialectical Behavior Therapy BSHS/311 Introduction Cognitive behavior therapy includes many types of therapy and can be applied in a variety of circumstances. Dialectical behavior therapy (DBT) is most commonly known for use on clients with borderline personality disorder (BPD). However, DBT is becoming more popular and often used when working with adolescents. Some adolescents participate in nonsuicidal self-injury (NSSI). Counselors find DBT is an effective therapy to help youth acquire the coping skills needed to stop NSSI. A review of DBT, and adolescents suffering with NSSI will better help one to understand why this technique is beneficial. NonSuicidal Self-Injury NSSI is defined†¦show more content†¦The goal for the counselor is to show an understanding of the self-harming behavior while conveying acceptance and validating the adolescents thoughts and actions (Choate, 2012). The counselor shows acceptance; however, the goal is to create change. Although the counselor balances acceptance and change, the counselor continually challenges the client to alter any negative behavior hindering ones life quality. Ultimately the thought is that acceptance and validation will facilitate self-change while change will facilitate self-acceptance. If the adolescent is reluctant to change the harmful behavior, the counselor may spend more sessions building trust and showing validation before attempting change. Additionally, a client may find it difficult to trust the counselor is the client believes the counselor will report NSSI episodes to the adolescents parents. A balance must be created between client trust, parental rights, and confidenti ality. With a proper balance allowing the youth comfort, yet abiding by regulations, an adolescent will be able to build the relationship required to develop change (Choate, 2012). Assessments should be conducted during the initial interviews with the client. These initial evaluations are either conducted informally with an interview or formally with a structured interview and self-report tool. The DBT model allows the counselor to integrate assessment results into four DBT target treatment areas.Show MoreRelatedCognitive Interventions Paper1368 Words   |  6 PagesCognitive Interventions Paper Models of Effective Helping-BSHS 311 Victoria Dominguez December 04, 2011 Professor James Bell Cognitive Intervention The only thing that tells everyone apart from everyone else is each person’s genetic make-up. And there is only one exception and that would identical twins, because no two people are the same. This can be said true about the way we all think. There is no one person that thinks the same as the next person. 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